Kind of obsessed. How beautiful is this?! Gorgeously colored and patterned wild butterflies take center stage in Edun’s debut spring/summer 2012 ‘Beautiful Rebels’ ad campaign brought to life by photographer Ryan McGinely.
Back in 2005, Bono and his wife, Ali Hewson, founded the Edun line to bring awareness to trade in Africa and beyond. After various appearances in Louis Vuitton campaigns, the line has finally taken a visual life of its own. Check out the accompanying fashion film (above).
P.S. Isn’t that Lana’s Born To Die beau we see? Nice!